Fueled by Design Thinking

Imagine combining Seth Godin's Permission Marketing and Michael Bosworth's Solution Selling with IDEO's Design Thinking methodology.

Traditional sales and marketing processes are sequential since the objective is to move the prospect through a life-cycle. But Design Thinking is non-sequential and overlapping, encouraging learn-as-you-go rapid iteration.

I've just read a paper titled "Design Thinking for Social Innovation" by Tim Brown and Jocelyn Wyatt and am inspired to experiment with a redesign of the Demand Management process at BrandJuice that incorporates what I think are some of the best elements of Design Thinking.

The idea is to adapt the DM process into a sequence of steps that become a repeatable cycle enabling the benefits of both linear and overlapping systems.

The result should be a measurable progression combined with the ability to incorporate improvements into the next cycle.

I'll have early results in 30 days.