Demand Management is a holistic approach to connecting marketing and sales. It accelerates prospects through the qualification funnel and builds customer trust, driving loyalty and brand affinity. Demand management is holistic, strategic and actionable.
Holistic: Demand Management views every stage of the qualification and the sales funnel as a single, interdependent, and interrelated process.
Strategic: Demand Management considers the mechanics of three marketing and three sales stages, synchronizing, then optimizing, their interrelationships.
Actionable: Demand Management uses thought leadership, media, lead generation, segmentation and prioritization to drive fast, profitable results.
DEMAND MANAGEMENT: Business Development, Customer Engagement and Social Marketing
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